Writing and Speaking

Title and Meta Tags can be quite helpful-and effective-to gaining more visitors to your site. However, they are only as effective as you make them. Proper use of meta and title tags is absolutely essential to making them a good thing for your site.

In this newsletter, we will go over the basics of title & meta tags-using proper keywords, writing good meta tag descriptions, and using the title tag effectively.

The basics to creating good meta tags It is best to plot out how you’ll use meta tags on a particular page before even writing the content for the page. Lots of people will write the content of the page and then try to sprinkle in keywords in the meta tags. This is an ineffective way of doing things, as it usually makes your page confusing to visitors.

Before writing content, take a minute to pick out 3-4 primary keywords. Then take another minute to write phrases from those words. Once you’ve done that, you can begin writing your content around the keywords.

How do I select proper keywords to enter into the meta tags? This is an excellent question. Really, there are two main rules of thumb for selecting proper keywords.

#1: Base your keywords off of the content of your site.

For instance, if you are running a digital photography site, your keywords could be digital, photographs, photography etc.

You’ll want to steer clear of silly keywords that don’t relate to your site. These would include keywords completely irrelevant to your site.

#2: Make sure your keywords can flow naturally throughout the content of your site.

Try to pick words that you can easily incorporate into the content of your site and that make sense. You must remember that actual people are reading your site-the content(and keywords) MUST make sense to not only search engines, but also to the people who visit your site. Thus, the keywords you choose must fit the content of your site perfectly.

How do I write a good description tag? What description tags essentially do is briefly inform the search bot/web crawler what a site is about. Therefore, to write a good description tag, you must be able to write a good, brief description of what your site is about. It is important to note that you are limited to 200 characters or less in the description tag so be as concise as possible.

Let’s use the photography example again. Your site is based on digital photography. So your description tag should say that your site is related to digital photography.

Example description tag: “Digital photography site, digital photos, buy digital photos, print digital photos”.

The search engine bot/web crawler will see this and will place the site in relevant search results. So if someone searches for digital photos, they should see your site somewhere on the list.

The same principle can be applied to any and every site. Good description tags are as simple as a good, concise description of what your site is about.

How to use the Title tag Effectively.

There are some misconceptions about Title tags. People have said in the past(and some still do today) that a good, effective Title tag consists of keywords. However, this is just not true.

Every good title tag consists of two things-the name of the site and a brief description of what is on the site.

One thing to keep in mind is that the Title tag is also the title of your listing in any search engine. Why would you want your title listing to consist of keywords? It won’t help your site at all-it will actually hurt it because people are less likely to take the site seriously due to silly keywords. Another thing worth noting is that the Title tag should never be more than 80 characters. Generally speaking, the briefer the Title tag is, the better. So strive to be concise! So what is a good, effective Title tag? Well, a good, effective Title tag should first have the name of your web site (so if it’s http://www.digitalphotography.com, it should be “Digital Photography”) and then a short description of the site. In this example, you could put “Digital Photography Buy and Print Digital Photos Here”. This is both an accurate and effective Title tag for this particular site. Apply this principle to your site and you will have a good and effective Title tag.

Meta tags and titles are incredibly useful to your site.

Master the above techniques and you will be able to create effective meta tags and titles that will help your site earn a higher search engine ranking and more visitors!

Writing and Speaking

Self-Publishing Tips: Book Writing Magic

If you have decided to go for self-publishing, then you have to prepared to handle everything. A self-published author would have to deal with different aspects of book production, from writing and editing up to marketing and distributing the books. It is a jam-packed job and you need to be prepared to handle that.

In addition to that, you will also need to prepare yourself against prejudices. Self-published authors are often mistaken as good publishing houses “rejects.” Therefore, there are some people who view self-published book second-rated. It is up to you to prove them wrong! There are writing tips that you can do to help them change their minds.

The first tip is to set expectations that are achievable. Do not expectations that you know are beyond what you can do. There is a fine line separating wishful thinking and realistic goal-setting. Do no expect that you will get rich because of your book sales. There are a lot of people who could be writing the same topic as your do. Competition is tough. You can choose to write something you are passionate about. Interest can be a great inspiration for effective writing.

Readers lose interest if your book is disorganized and events are disengaged. Organization is the key. To make the book flow and the book organized, then prepare for writing an outline. You can decide on the major areas that you would like to focus or highlight on your book. These major areas could be the chapters itself. When writing the chapters, make sure that you give then good titles, titles that will grab the reader’s attention easily.

Also to keep your book organized, you can use sub-headings and bulleted points. This would be easy for the reader’s eyes and at the same systematic. If you would like to use pictures or illustrations in your book, make sure that they fit in the style and at the same time they do nod disrupt the flow of the book. Photographs and illustrations are meant to increase the reader’s understanding and supplement the text, not to distract the readers from it.

Good writers rarely do marathon writing. Marathon writing would not make you finish a good material in a short period of time. Sure thing, there are some writers that may find this style effective for them. But it is not a good style for everybody. Writers would mostly do short writing time every day.

Another thing that writers should be aware and avoid is the editing whenever you see something wrong. This can be called premature editing. Save editing for the end. This is a practice that most successful writers do. They would keep the momentum going and save the editing for later.

Another thing that you can do to make everything easy to the eyes is all about the format. Make sure that the words are not compressed. Do not put too many words on a line. Normally it would contain about 50 to 60 characters, spaces included. About 250 words per page would be enough.

Also use spaces adequately. Nothing is more terrifying than reading a page where everything is text, text, text and no spaces at all. But be conscious of using spaces. They can signify something, depending on what is written.

A writer who will be taking advantage of self-publishing may be doing the tasks alone or hire somebody to help him, but he should never detach himself from others. There are writers who would finish writing their manuscript faster if they have the support of their loved ones and family.

Writing and Speaking

Solid Advice About How To Make Money Online That Will Benefit Everyone

So you are having a hard time making ends meet and you need to figure out how to fill that gap. You have come to the right place because the following article will help you find ways of making money online. So take the time to read over it and get the info you need.

Sign up to become a mystery shopper. This is a great way to make money as you will have to shop at various places and take notes on your shopping experience. When you are finished, you will have to write up a report on the computer, which you will be compensated for.

Create a daily schedule for yourself. If you want to make a good income online, you must pursue it relentlessly. There are no legitimate get-rich-quick opportunities. You need to put in a lot of work each day of the week. Stick to your schedule daily. You’ll be surprised at how even an hour daily can make a serious difference.

Do freelance writing in your spare time to earn a decent amount of cash. There are websites that you can sign up for where you can choose from a wide variety of topics to write on. Typically, the higher paying sites will request that you take a test to determine your writing ability.

Try freelance writing as a form of online income. There are many websites out there that open up the doors to freelance writing, like oDesk and eLance. With both, you can apply for and bid on online jobs of all types. Many of them are writing focused. If you’re a fast writer that composes quality pieces, you can do very well!

If you have good ears and can type quickly, you might want to look into online transcription jobs. The beginning rates are usually low, but with time and practice, you can build up your skills to tackle some of the better paying jobs. Try looking on oDesk or eLance for some transcription work.

One great way to make money online is to write. If you have the talent and ability to write well with few or no grammatical and spelling errors, many people will want your services. Writing jobs can be anything from rewriting badly written information to writing all-new, original information and more. You can also make money by writing your own content for a blog or article directory by making good use of keywords and opening an account with Google AdSense.

If owning your own blog is a bit too time consuming, but you would still like to write and earn money, thing about creating articles for existing blogs. There are a number out there, including Weblogs and PayPerPost. With a little research and a bit of initiative, you could get set up with one of these sites and start earning money in no time.

As you can see, it can be quite simple to make money online. So whether you lost your job or just need some extra spending money, you now know that you do not have to get a job and leave the comforts of your home in order to make the money you need. You will be filling your pockets in no time.

Writing and Speaking

Faster writing starts here

Do you regularly find yourself writing a collection of articles?

In all honesty, it really doesn’t matter if you write for a

career or just for fun; writing is writing. However, no matter

what your reason for writing, there many come a time when you

are unable to do so. This is most often due to writers block.

Writers block is a common occurrence, even among professional

writers. Although it is hard to associate writers block with

good news, there is good news. That good news is that there are

a number of different approaches that you can take to get around

writers block. Just a few of these approaches are outlined

below.

Perhaps, the most effective way to get over your writers block

is to not think about writing for a while. The time off you are

able to take will all depend on your deadline, if you even have

one. Even if you are only able to take a ten minute break from

writing, you are urged to do so. However, it has been noted

that the longer the break the easier it is to overcome writers

block. Depending on your own personal preferences, you could

take a break and curl up with a book, wash your dirty dishes, or

run a few errands. It honestly doesn’t matter, as long as you

can take a break. When you have spent a few minutes or a few

hours away from the pressures of writing, you are more likely to

overcome your writers block; thus making it easier for you to

concentrate and write.

In addition to taking a break, you can also continue working;

however, you may want to think about changing the way that you

are working, even if it is only temporarily. For instance, when

you write do you have to be surrounded by peace and quiet or do

you like a little background noise? If you prefer quiet, you

may want to think about turning your television on the

background. In fact, you may even want to think about putting

in your favorite music CD and putting on a pair of headphones.

Many writers find it inspiring to listen to their favorite music

groups or songs. If you prefer to work with background noise,

it may be a good idea to give peace and quiet a try. Some times,

the best way to overcome writers block to change the way that

you are writing.

Speaking of the way that you work, how exactly do you work?

Better yet, where do you work? Do you sit at a desktop

computer? Although desktop computers are nice, they may be

limiting your abilities. Whether you have your own office or if

you are just working for a desktop computer setup in your living

room, you may need a change. This change is best implemented if

you can purchase a laptop computer. Laptop computers allow you

to move, virtually anywhere. Whether you want to work from your

bed or outside from a picnic table you can. In fact, you are

urged to find a surround that inspires you. Inspiration is the

best way to get over writers block. That is why it may be best

for you experiment and find which areas you are able to work in

and which areas you are unable to work in.

It is unknown exactly what cases writers block; perhaps it is

boredom or the loss of thought. No matter what the reason for

writers block, it is something that many writers experience.

The above mentioned approaches are just a few of the many that

you can take to overcome writers block. Writers block, its

cause, and its cure, are all unique among different writers.

That is why you will need to experiment and find the approach

that best helps you to overcome writers block. However, when

doing so, it is advised that you try and keep the above

mentioned points in mind.

To your success,

YOUR NAME HERE

P.S. To many article writers, writers block seems as if it is

“the end of the world.” It doesn’t have to be though. Whether

you change your scenery or just take a break, writers block is

something that you can overcome.

Writing and Speaking

Insurance Professionals: Are Good Writing Skills Required?

Are good writing skills required of insurance professionals? That is an interesting question. If good writing skills are not required of most insurance professionals, they should be. As an insurance professional, you have not just set up a stand on the corner of the block. You are not just calling out to passers-by to purchase your insurance policies. True, you are selling a product, but the product you are selling comes with a lot of “the written word” especially before the sell is made.

How do insurance professionals get the word out about their products? Web sites, billboards, advertisements in newspapers and phone books the list could go on and on. Each of these forms of advertisement requires some kind of writing. Your insurance company’s Web site and brochures include the most writing. Your goal is to sell insurance policies, but you also want to make sure you clearly explain the different kinds of insurance policies to your potential customers in terms they can understand. The world is your audience your potential clients so your writing has to be understood by everyone.

Even if your advertisement simply includes the name of your insurance company, your name and contact information, and a catchy phrase as most billboard, newspaper, and phone book advertisements do don’t you want that catchy phrase to be well-written? If you have good writing skills, you will be able to keep it simple and make it pack a punch at the same time.

If you are an insurance professional whose job requirements include writing any kind, any length and your writing skills are not quite up to par, you may want to consider taking a writing course. Writing courses are offered online or at a local college. Or, you may want to get your writing down on paper first, then have someone who is skilled at writing take a look at it and offer suggestions or make corrections.