Writing and Speaking

Title and Meta Tags can be quite helpful-and effective-to gaining more visitors to your site. However, they are only as effective as you make them. Proper use of meta and title tags is absolutely essential to making them a good thing for your site.

In this newsletter, we will go over the basics of title & meta tags-using proper keywords, writing good meta tag descriptions, and using the title tag effectively.

The basics to creating good meta tags It is best to plot out how you’ll use meta tags on a particular page before even writing the content for the page. Lots of people will write the content of the page and then try to sprinkle in keywords in the meta tags. This is an ineffective way of doing things, as it usually makes your page confusing to visitors.

Before writing content, take a minute to pick out 3-4 primary keywords. Then take another minute to write phrases from those words. Once you’ve done that, you can begin writing your content around the keywords.

How do I select proper keywords to enter into the meta tags? This is an excellent question. Really, there are two main rules of thumb for selecting proper keywords.

#1: Base your keywords off of the content of your site.

For instance, if you are running a digital photography site, your keywords could be digital, photographs, photography etc.

You’ll want to steer clear of silly keywords that don’t relate to your site. These would include keywords completely irrelevant to your site.

#2: Make sure your keywords can flow naturally throughout the content of your site.

Try to pick words that you can easily incorporate into the content of your site and that make sense. You must remember that actual people are reading your site-the content(and keywords) MUST make sense to not only search engines, but also to the people who visit your site. Thus, the keywords you choose must fit the content of your site perfectly.

How do I write a good description tag? What description tags essentially do is briefly inform the search bot/web crawler what a site is about. Therefore, to write a good description tag, you must be able to write a good, brief description of what your site is about. It is important to note that you are limited to 200 characters or less in the description tag so be as concise as possible.

Let’s use the photography example again. Your site is based on digital photography. So your description tag should say that your site is related to digital photography.

Example description tag: “Digital photography site, digital photos, buy digital photos, print digital photos”.

The search engine bot/web crawler will see this and will place the site in relevant search results. So if someone searches for digital photos, they should see your site somewhere on the list.

The same principle can be applied to any and every site. Good description tags are as simple as a good, concise description of what your site is about.

How to use the Title tag Effectively.

There are some misconceptions about Title tags. People have said in the past(and some still do today) that a good, effective Title tag consists of keywords. However, this is just not true.

Every good title tag consists of two things-the name of the site and a brief description of what is on the site.

One thing to keep in mind is that the Title tag is also the title of your listing in any search engine. Why would you want your title listing to consist of keywords? It won’t help your site at all-it will actually hurt it because people are less likely to take the site seriously due to silly keywords. Another thing worth noting is that the Title tag should never be more than 80 characters. Generally speaking, the briefer the Title tag is, the better. So strive to be concise! So what is a good, effective Title tag? Well, a good, effective Title tag should first have the name of your web site (so if it’s http://www.digitalphotography.com, it should be “Digital Photography”) and then a short description of the site. In this example, you could put “Digital Photography Buy and Print Digital Photos Here”. This is both an accurate and effective Title tag for this particular site. Apply this principle to your site and you will have a good and effective Title tag.

Meta tags and titles are incredibly useful to your site.

Master the above techniques and you will be able to create effective meta tags and titles that will help your site earn a higher search engine ranking and more visitors!

Writing and Speaking

Insurance Professionals: Are Good Writing Skills Required?

Are good writing skills required of insurance professionals? That is an interesting question. If good writing skills are not required of most insurance professionals, they should be. As an insurance professional, you have not just set up a stand on the corner of the block. You are not just calling out to passers-by to purchase your insurance policies. True, you are selling a product, but the product you are selling comes with a lot of “the written word” especially before the sell is made.

How do insurance professionals get the word out about their products? Web sites, billboards, advertisements in newspapers and phone books the list could go on and on. Each of these forms of advertisement requires some kind of writing. Your insurance company’s Web site and brochures include the most writing. Your goal is to sell insurance policies, but you also want to make sure you clearly explain the different kinds of insurance policies to your potential customers in terms they can understand. The world is your audience your potential clients so your writing has to be understood by everyone.

Even if your advertisement simply includes the name of your insurance company, your name and contact information, and a catchy phrase as most billboard, newspaper, and phone book advertisements do don’t you want that catchy phrase to be well-written? If you have good writing skills, you will be able to keep it simple and make it pack a punch at the same time.

If you are an insurance professional whose job requirements include writing any kind, any length and your writing skills are not quite up to par, you may want to consider taking a writing course. Writing courses are offered online or at a local college. Or, you may want to get your writing down on paper first, then have someone who is skilled at writing take a look at it and offer suggestions or make corrections.

Writing and Speaking

Self-Publishing Tips: Book Writing Magic

If you have decided to go for self-publishing, then you have to prepared to handle everything. A self-published author would have to deal with different aspects of book production, from writing and editing up to marketing and distributing the books. It is a jam-packed job and you need to be prepared to handle that.

In addition to that, you will also need to prepare yourself against prejudices. Self-published authors are often mistaken as good publishing houses “rejects.” Therefore, there are some people who view self-published book second-rated. It is up to you to prove them wrong! There are writing tips that you can do to help them change their minds.

The first tip is to set expectations that are achievable. Do not expectations that you know are beyond what you can do. There is a fine line separating wishful thinking and realistic goal-setting. Do no expect that you will get rich because of your book sales. There are a lot of people who could be writing the same topic as your do. Competition is tough. You can choose to write something you are passionate about. Interest can be a great inspiration for effective writing.

Readers lose interest if your book is disorganized and events are disengaged. Organization is the key. To make the book flow and the book organized, then prepare for writing an outline. You can decide on the major areas that you would like to focus or highlight on your book. These major areas could be the chapters itself. When writing the chapters, make sure that you give then good titles, titles that will grab the reader’s attention easily.

Also to keep your book organized, you can use sub-headings and bulleted points. This would be easy for the reader’s eyes and at the same systematic. If you would like to use pictures or illustrations in your book, make sure that they fit in the style and at the same time they do nod disrupt the flow of the book. Photographs and illustrations are meant to increase the reader’s understanding and supplement the text, not to distract the readers from it.

Good writers rarely do marathon writing. Marathon writing would not make you finish a good material in a short period of time. Sure thing, there are some writers that may find this style effective for them. But it is not a good style for everybody. Writers would mostly do short writing time every day.

Another thing that writers should be aware and avoid is the editing whenever you see something wrong. This can be called premature editing. Save editing for the end. This is a practice that most successful writers do. They would keep the momentum going and save the editing for later.

Another thing that you can do to make everything easy to the eyes is all about the format. Make sure that the words are not compressed. Do not put too many words on a line. Normally it would contain about 50 to 60 characters, spaces included. About 250 words per page would be enough.

Also use spaces adequately. Nothing is more terrifying than reading a page where everything is text, text, text and no spaces at all. But be conscious of using spaces. They can signify something, depending on what is written.

A writer who will be taking advantage of self-publishing may be doing the tasks alone or hire somebody to help him, but he should never detach himself from others. There are writers who would finish writing their manuscript faster if they have the support of their loved ones and family.

Writing and Speaking

Faster writing starts here

Do you regularly find yourself writing a collection of articles?

In all honesty, it really doesn’t matter if you write for a

career or just for fun; writing is writing. However, no matter

what your reason for writing, there many come a time when you

are unable to do so. This is most often due to writers block.

Writers block is a common occurrence, even among professional

writers. Although it is hard to associate writers block with

good news, there is good news. That good news is that there are

a number of different approaches that you can take to get around

writers block. Just a few of these approaches are outlined

below.

Perhaps, the most effective way to get over your writers block

is to not think about writing for a while. The time off you are

able to take will all depend on your deadline, if you even have

one. Even if you are only able to take a ten minute break from

writing, you are urged to do so. However, it has been noted

that the longer the break the easier it is to overcome writers

block. Depending on your own personal preferences, you could

take a break and curl up with a book, wash your dirty dishes, or

run a few errands. It honestly doesn’t matter, as long as you

can take a break. When you have spent a few minutes or a few

hours away from the pressures of writing, you are more likely to

overcome your writers block; thus making it easier for you to

concentrate and write.

In addition to taking a break, you can also continue working;

however, you may want to think about changing the way that you

are working, even if it is only temporarily. For instance, when

you write do you have to be surrounded by peace and quiet or do

you like a little background noise? If you prefer quiet, you

may want to think about turning your television on the

background. In fact, you may even want to think about putting

in your favorite music CD and putting on a pair of headphones.

Many writers find it inspiring to listen to their favorite music

groups or songs. If you prefer to work with background noise,

it may be a good idea to give peace and quiet a try. Some times,

the best way to overcome writers block to change the way that

you are writing.

Speaking of the way that you work, how exactly do you work?

Better yet, where do you work? Do you sit at a desktop

computer? Although desktop computers are nice, they may be

limiting your abilities. Whether you have your own office or if

you are just working for a desktop computer setup in your living

room, you may need a change. This change is best implemented if

you can purchase a laptop computer. Laptop computers allow you

to move, virtually anywhere. Whether you want to work from your

bed or outside from a picnic table you can. In fact, you are

urged to find a surround that inspires you. Inspiration is the

best way to get over writers block. That is why it may be best

for you experiment and find which areas you are able to work in

and which areas you are unable to work in.

It is unknown exactly what cases writers block; perhaps it is

boredom or the loss of thought. No matter what the reason for

writers block, it is something that many writers experience.

The above mentioned approaches are just a few of the many that

you can take to overcome writers block. Writers block, its

cause, and its cure, are all unique among different writers.

That is why you will need to experiment and find the approach

that best helps you to overcome writers block. However, when

doing so, it is advised that you try and keep the above

mentioned points in mind.

To your success,

YOUR NAME HERE

P.S. To many article writers, writers block seems as if it is

“the end of the world.” It doesn’t have to be though. Whether

you change your scenery or just take a break, writers block is

something that you can overcome.

Writing and Speaking

Naturally Writing A Marketing Article

Writing a marketing article can seem like a difficult thing to do if you aren’t accustomed to it but it can become a very natural extension of yourself. It can be quite intimidating but, once you have learned the basics, it can come quite naturally.

The first thing that you need to do in writing a marketing article is to study your subject matter. Become truly interested in it. It helps if it is something that you are passionate about in the first place but if there isn’t that passion, you can still educate yourself.

The second thing that you need to do to writing a good marketing article is to ask the questions that you would be asking if you were interested in the product or service. Ask the WWWWWH questions: Who, What, When, Where, Why, How. Ask the basic ones but also look for questions that people really have. This might require some research on your behalf to find out the most asked questions if you aren’t intimately familiar with the material. Also make sure that they are questions that you can not only answer adequately, accurately and authoritatively, but that make the reader want to know more about what you are trying to offer them.

You also need to keep in the forefront of your thinking that the goal of the article is to get them to want to go to wherever it is you want them to go or to take the action you want them to take. Most of the time an article is going to have the intention of making them click a link so they can go to another site where you ask them to buy. Answer most of the questions but ask more questions than you answer in your article and let them know that to find the rest of the answers they are going to have to follow that link.

The beginning and end of a marketing article is incredibly important. The beginning of the article has to make them want to read the rest of the article all the way to the end. It has to lay out what would keep you interested. Ask yourself what is it that I am going to try to say and would this really keep my interest. What would capture my attention? Look at other articles and see what it is that catches your eye and use that for inspiration.

The end of the article has only one purpose, and that is to make them follow your lead. You have to not only give the reason to click on that link or follow your desired course of action for them, you have to ask them to do it. A link by itself won’t often get clicked. People want to be asked or told what to do. People need direction and that is why they are reading your article in the first place. Give them the direction that they need to take and tell them or ask them to do what you want them to do.

Once you have begun to writing a marketing article, just keep in your mind that you are telling someone about this product or service and that the person you are talking to is truly interested in what you have to say. For them it is really exciting because you are giving them what they want…information about something that is important to them. If you can talk to a friend intelligently about something that you have a mutual interest in, then you can write a marketing article naturally.